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Evening news report on their look at MonaVie. Interviews on product and business. Speak with MonaVie Black Diamond Jenny Sack.

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mona vie complaints

Mona Vie Criticism
Critics of Mona Vie include physician Andrew Weil and nutritionist Jonny Bowden, who claim that Mona Vies nutritional and health benefits are not proven and that the product is exorbitantly priced relative to more cost-effective conventional antioxidant-rich foods, such as blueberries, raspberries, and pomegranates. Weil states that organic anti-oxidant rich foods such as blueberries are a more cost-effective alternative to Mona Vie, yet Weil does not provide any specific costs for quantities of these foods that would provide a comparable level of antioxidant intake. Bowden does not provide any specific information regarding Monavie’s antioxidant capacity, but infers that a bottle “at $37 a pop” is more expensive than conventional fruits. Bowden does not mention that a bottle of Mona Vie contains thirteen 2 ounce servings, nor does he equate that to any quantity of whole fruits. According to Mens Journal, a nutritional analysis conducted by ChromaDex, a contract-testing laboratory, showed that Mona Vie Active juice tested extremely low in anthocyanins and phenolics and that even apple juice (which also tested poorly) has more phenolics. The report also noted that Mona Vies vitamin C level was 5 times lower than that of Welchs Grape Juice.

Bowden, Newsweek correspondent Tony Dokoupil, and Palm Beach Post reporter Carolyn Susman commented on the use of misleading promotional testimonials by Mona Vie distributors in which the product was said to prevent and treat a variety of medical conditions. Dokoupil noted that the FDA warned Mona Vie about medicinal claims on its Web site in reference to the Food and Drug Administration’s action against MonaVie distributor Kevin Vokes in July 2007. According to the FDA’s warning notice, Vokes had promoted Mona Vie as a drug in violation of the Federal Food, Drug, and Cosmetic Act [21 U.S.C. § 321(g)(1)] by claiming that it was effective for treating inflammation, high cholesterol, and muscle and joint pain. In a 2008 article in Forbes magazine, reporters Emily Lambert and Klaus Kneale described Mona Vie as a pyramid scheme and noted that a Mona Vie video testimonial by distributor Louis Lou B. Niles implied that the product could cure cancer. In a Bloomberg News interview in 2009, Mona Vie executive vice-president and cofounder Randy Larsen stated that “the company is struggling with independent distributors who promote the juice as a miracle drug.”

Mona Vie CEO and founder Dallin Larsen was previously a senior executive with an MLM company that sold a similar juice product prior to being shut down by the FDA for illegal business practices. According to Newsweek correspondent Dokupil, Larsen, who was a 20-year-veteran of the multi-level marketing industry”, “left a senior post at another juice company in 2002, a year before the FDA destroyed the company’s bogus products that were being falsely promoted to treat cancer, arthritis and attention deficit disorder.” The company in question, Dynamic Essentials, distributed an MLM juice product known as Royal Tongan Limu juice.

Mona Vie Product overview
The Mona Vie product line consists of three forms of bottled juice—Mona Vie Original, Mona Vie Active, and Mona Vie Pulse—as well as gel pack versions of the products. The suggested retail prices for Mona Vie Original, Active, and Pulse juice are $39, $45, and $45.25 respectively, per one 750-mL (25.5 oz.) bottle. The manufacturer’s recommended daily serving size is 2 to 4 ounces.

Mona Vie Original and Active juices list the following ingredients: blend of açaí (freeze-dried powder and whole juice); 100% fruit juice from concentrate (white grape, apple, acerola, aronia, purple grape, cranberry, passion fruit, apricot, prune, kiwifruit, blueberry, wolfberry (goji), pomegranate, lychee, camu camu); fruit purée (pear, banana, bilberry); citric acid, sodium benzoate. In addition to these ingredients, monavie active lists d-glucosamine hydrochloride and esterified fatty acids as additives.

Mona Vie Pulse juice, launched on September 25, 2008, lists the following ingredients: blend of açai (freeze-dried powder and whole juice), reconstituted fruit juice blend (Concord grape blend, pineapple, apple, prickly pear, pomegranate, elderberry, yumberry, bilberry, blackberry, blueberry, cherry, cranberry, raspberry, aronia), puree fruit blend (acerola, strawberry, cupuaçu, camu camu), plant sterols (emulsified with corn syrup solids, polyglycerol esters of fatty acids, gum acacia), Apple Phyto-Phenolics (polyphenol blend), omega-3 (cranberry seed oil), resveratrol, natural flavors, potassium sorbate (preservative), sodium benzoate (preservative), citric acid. According to the company, 4 ounces of MonaVie Pulse provide 0.8 g plant sterols.

en.wikipedia.org/wiki/Mona_Vie

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monavie

MonaVie is a nutritional beverage company that distributes beverage products made from blended fruit juice concentrates with açaí pulp powder and purée through a multi-level marketing (MLM) business model. Marketing claims made about the products suggest that they provide antioxidants and health benefits. MonaVie has been the subject of recent media controversy, and several sources have questioned both the product’s value and the legality of claims regarding its reputed health benefits. The manufacturer of MonaVie products, as well as some of its senior distributors, were involved in four lawsuits between 2007 and 2008.

MonaVie Company overview
MonaVie juice was originally launched in January 2005 by MLM company Monarch Health Sciences, which was founded in 2003 as a distributor of diet and weight loss supplements. In 2005, the executives of Monarch founded MonaVie LLC/MonaVie Inc., a privately-held MLM company based in Salt Lake City, Utah. The newly formed company took over the bottling, distribution, and marketing responsibilities for MonaVie juice products. Monarch Health Sciences and MonaVie, Inc. were both founded by Dallin Larsen, who graduated from Brigham Young University with a B.S. degree in Finance. Larsen previously held senior executive positions with the MLM companies Dynamic Essentials and Usana. According to company sources, monavie juice was originally developed by Ralph E. Carson, now the company’s Chief Science Officer.

MonaVie Executives
Dallin Larsen, Chairman and CEO
Henry Marsh, Executive Vice President
Randy Larsen, Executive Vice President/Chief Operations Officer (former)
Charles Brink, Executive Vice President
Dell Brown, Chief Operations Officer (current)
Devin D. Thorpe, Chief Financial Officer
Jeff Graham, Vice President of Product Development
Amy Cowley, Executive Vice President
Steven King, Vice President of Distributor Services and Human Resources

MonaVie Medical/Scientific Advisory Board
The Monavie Scientific Advisory Board consists of the following members:

Nathan D. Wong
Penny Kris-Etherton
Alexander G. Schauss
The Monavie Medical Advisory Board,[9] which was replaced by the Monavie Scientific Advisory Board in 2009, consisted of the following members:

Ralph Carson (Chief Science Officer)
Mike Kennedy (Chief Medical Officer)
Denise Bruner
Lyle Mason
Jose F. Allongo
Vicki Berkus
Roger Rinn

MonaVie Product overview
The MonaVie product line consists of three forms of bottled juice—MonaVie Original, MonaVie Active, and MonaVie Pulse—as well as gel pack versions of the products. The suggested retail prices for MonaVie Original, Active, and Pulse juice are $39, $45, and $45.25 respectively, per one 750-mL (25.5 oz.) bottle. The manufacturer’s recommended daily serving size is 2 to 4 ounces.

MonaVie Original and Active juices list the following ingredients: blend of açaí (freeze-dried powder and whole juice); 100% fruit juice from concentrate (white grape, apple, acerola, aronia, purple grape, cranberry, passion fruit, apricot, prune, kiwifruit, blueberry, wolfberry (goji), pomegranate, lychee, camu camu); fruit purée (pear, banana, bilberry); citric acid, sodium benzoate. In addition to these ingredients, monavie active lists d-glucosamine hydrochloride and esterified fatty acids as additives.

Monavie Pulse juice, launched on September 25, 2008, lists the following ingredients: blend of açai (freeze-dried powder and whole juice), reconstituted fruit juice blend (Concord grape blend, pineapple, apple, prickly pear, pomegranate, elderberry, yumberry, bilberry, blackberry, blueberry, cherry, cranberry, raspberry, aronia), puree fruit blend (acerola, strawberry, cupuaçu, camu camu), plant sterols (emulsified with corn syrup solids, polyglycerol esters of fatty acids, gum acacia), Apple Phyto-Phenolics (polyphenol blend), omega-3 (cranberry seed oil), resveratrol, natural flavors, potassium sorbate (preservative), sodium benzoate (preservative), citric acid. According to the company, 4 ounces of MonaVie Pulse provide 0.8 g plant sterols.

A patent application for the freeze-dried açaí powder (Opti-Açaí) used in MonaVie was submitted to the World Intellectual Property Organization in 2004 by developers Alexander G. Schauss and Kenneth A. Murdock.[10] WIPOs Preliminary Report on Patentability deemed that many of the claims in the patent application did not support the novelty, inventiveness, or industrial applicability of the process,[11] and as of 2008, the patent had not been approved. Opti-açaí is marketed by K2A International, a business partnership between Schauss, Murdock, and MonaVie vice-president Jeff Graham.

en.wikipedia.org/wiki/Monavie

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Mona Vie is a nutritional beverage company that distributes beverage products made from blended fruit juice concentrates with açaí pulp powder and purée through a multi-level marketing (MLM) business model. Marketing claims made about the products suggest that they provide antioxidants and health benefits. Mona Vie has been the subject of recent media controversy, and several sources have questioned both the product’s value and the legality of claims regarding its reputed health benefits. The manufacturer of Mona Vie products, as well as some of its senior distributors, were involved in four lawsuits between 2007 and 2008.

Mona Vie Product overview
The Mona Vie product line consists of three forms of bottled juice—Mona Vie Original, monavie active, and Mona Vie Pulse—as well as gel pack versions of the products. The suggested retail prices for Mona Vie Original, Active, and Pulse juice are $39, $45, and $45.25 respectively, per one 750-mL (25.5 oz.) bottle. The manufacturer’s recommended daily serving size is 2 to 4 ounces.

Mona Vie Original and Active juices list the following ingredients: blend of açaí (freeze-dried powder and whole juice); 100% fruit juice from concentrate (white grape, apple, acerola, aronia, purple grape, cranberry, passion fruit, apricot, prune, kiwifruit, blueberry, wolfberry (goji), pomegranate, lychee, camu camu); fruit purée (pear, banana, bilberry); citric acid, sodium benzoate. In addition to these ingredients, Mona Vie Active lists d-glucosamine hydrochloride and esterified fatty acids as additives.

Mona Vie Pulse juice, launched on September 25, 2008, lists the following ingredients: blend of açai (freeze-dried powder and whole juice), reconstituted fruit juice blend (Concord grape blend, pineapple, apple, prickly pear, pomegranate, elderberry, yumberry, bilberry, blackberry, blueberry, cherry, cranberry, raspberry, aronia), puree fruit blend (acerola, strawberry, cupuaçu, camu camu), plant sterols (emulsified with corn syrup solids, polyglycerol esters of fatty acids, gum acacia), Apple Phyto-Phenolics (polyphenol blend), omega-3 (cranberry seed oil), resveratrol, natural flavors, potassium sorbate (preservative), sodium benzoate (preservative), citric acid. According to the company, 4 ounces of Mona Vie Pulse provide 0.8 g plant sterols.

A patent application for the freeze-dried açaí powder (Opti-Açaí) used in Mona Vie was submitted to the World Intellectual Property Organization in 2004 by developers Alexander G. Schauss and Kenneth A. Murdock. WIPOs Preliminary Report on Patentability deemed that many of the claims in the patent application did not support the novelty, inventiveness, or industrial applicability of the process, and as of 2008, the patent had not been approved. Opti-açaí is marketed by K2A International, a business partnership between Schauss, Murdock, and Mona Vie vice-president Jeff Graham.

Mona Vie Company overview
MonaVie juice was originally launched in January 2005 by MLM company Monarch Health Sciences, which was founded in 2003 as a distributor of diet and weight loss supplements. In 2005, the executives of Monarch founded MonaVie LLC/MonaVie Inc., a privately-held MLM company based in Salt Lake City, Utah. The newly formed company took over the bottling, distribution, and marketing responsibilities for Mona Vie juice products. Monarch Health Sciences and MonaVie, Inc. were both founded by Dallin Larsen, who graduated from Brigham Young University with a B.S. degree in Finance. Larsen previously held senior executive positions with the MLM companies Dynamic Essentials and Usana. According to company sources, monavie juice was originally developed by Ralph E. Carson, now the company’s Chief Science Officer.

Mona Vie Executives
Dallin Larsen, Chairman and CEO
Henry Marsh, Executive Vice President
Randy Larsen, Executive Vice President/Chief Operations Officer (former)
Charles Brink, Executive Vice President
Dell Brown, Chief Operations Officer (current)
Devin D. Thorpe, Chief Financial Officer
Jeff Graham, Vice President of Product Development
Amy Cowley, Executive Vice President
Steven King, Vice President of Distributor Services and Human Resources

Medical/Scientific Advisory Board
The Mona Vie Scientific Advisory Board consists of the following members:

Nathan D. Wong
Penny Kris-Etherton
Alexander G. Schauss
The Mona Vie Medical Advisory Board, which was replaced by the Monavie Scientific Advisory Board in 2009, consisted of the following members:

Ralph Carson (Chief Science Officer)
Mike Kennedy (Chief Medical Officer)
Denise Bruner
Lyle Mason
Jose F. Allongo
Vicki Berkus
Roger Rinn

en.wikipedia.org/wiki/Monavie

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Duration : 0:4:6

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