MonaVie Scam – Truth or Rumor?
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monavie scam
Monavie Criticism
Critics of MonaVie include physician Andrew Weil and nutritionist Jonny Bowden, who claim that MonaVies nutritional and health benefits are not proven and that the product is exorbitantly priced relative to more cost-effective conventional antioxidant-rich foods, such as blueberries, raspberries, and pomegranates. Weil states that organic anti-oxidant rich foods such as blueberries are a more cost-effective alternative to Monavie, yet Weil does not provide any specific costs for quantities of these foods that would provide a comparable level of antioxidant intake. Bowden does not provide any specific information regarding Monavie’s antioxidant capacity, but infers that a bottle “at $37 a pop” is more expensive than conventional fruits. Bowden does not mention that a bottle of Monavie contains thirteen 2 ounce servings, nor does he equate that to any quantity of whole fruits. According to Mens Journal, a nutritional analysis conducted by ChromaDex, a contract-testing laboratory, showed that MonaVie Active juice tested extremely low in anthocyanins and phenolics and that even apple juice (which also tested poorly) has more phenolics. The report also noted that MonaVies vitamin C level was 5 times lower than that of Welchs Grape Juice.
Bowden, Newsweek correspondent Tony Dokoupil, and Palm Beach Post reporter Carolyn Susman commented on the use of misleading promotional testimonials by MonaVie distributors in which the product was said to prevent and treat a variety of medical conditions. Dokoupil noted that the FDA warned MonaVie about medicinal claims on its Web site in reference to the Food and Drug Administration’s action against MonaVie distributor Kevin Vokes in July 2007. According to the FDA’s warning notice, Vokes had promoted MonaVie as a drug in violation of the Federal Food, Drug, and Cosmetic Act [21 U.S.C. § 321(g)(1)] by claiming that it was effective for treating inflammation, high cholesterol, and muscle and joint pain. In a 2008 article in Forbes magazine, reporters Emily Lambert and Klaus Kneale described MonaVie as a pyramid scheme and noted that a MonaVie video testimonial by distributor Louis Lou B. Niles implied that the product could cure cancer. In a Bloomberg News interview in 2009, Monavie executive vice-president and cofounder Randy Larsen stated that “the company is struggling with independent distributors who promote the juice as a miracle drug.”
MonaVie CEO and founder Dallin Larsen was previously a senior executive with an MLM company that sold a similar juice product prior to being shut down by the FDA for illegal business practices. According to Newsweek correspondent Dokupil, Larsen, who was a 20-year-veteran of the multi-level marketing industry”, “left a senior post at another juice company in 2002, a year before the FDA destroyed the company’s bogus products that were being falsely promoted to treat cancer, arthritis and attention deficit disorder.” The company in question, Dynamic Essentials, distributed an MLM juice product known as Royal Tongan Limu juice.
Monavie Litigation
On July 11, 2007, Monarch Health Sciences, the company that originally launched MonaVie, filed a lawsuit with the Utah district court against rival açaí juice manufacturer Amazon Thunder, alleging that owner/founder Todd Reum had made harmful, false, and defamatory statements” about MonaVie which “purportedly injured Monarchs reputation. The suit sought $75,000 in damages. On November 15, 2007, the Utah district court ruled to dismiss the case against Reum.
On March 17, 2008 MonaVie preemptively filed a lawsuit with the Utah district court asking for a ruling as to whether Quixtar Inc. and Amway Corp. had been over-reaching the boundaries of its non-compete agreements and address whether or not such agreements are enforceable for independent distributors. On March 18, 2008, Quixtar North America filed a multi-count federal court complaint against the MonaVie company and 16 of its distributors (John Brigham Hart, Lita Hart, Jason Lyons, Carrie Lyons, Lou Niles, Farid Zarif, and 10 anonymous defendants) for unfair competition. The complaint alleged that MonaVie competed unfairly by making false claims about its products. According to a company press release, MonaVie filed to dismiss the Amway/Quixtar lawsuit on April 15, 2008. On November 12, 2008, MonaVie et al. filed a lawsuit in the Colorado District Court against Quixtar
On May 5, 2008, the MonaVie company, its board of directors, and several of its senior distributors were sued by Imagenetix, Inc. for $2.75 billion over trademark infringement arising from false claims that monavie active juice contained the ingredient Celadrin. The case was settled out of court and the lawsuit was dropped on May 20, 2008.
en.wikipedia.org/wiki/Monavie
monavie scam truth or not?
Duration : 0:4:0
July 6th, 2009 at 5:52 am
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July 15th, 2009 at 2:39 pm
Monavie worked wonders for me!! I was given two bottles to try for free after a friend heard about my back pain (I have a herniated disc and disc degenerative disease to the pain is constant). I took my first 4 oz shot that evening and woke up the next morning feeling a lot less pain and thought it was my imagination. I began taking two 4 oz shots daily and the pain has almost disappeared. There were only two other times I felt this good: when I was given cortisone injection in my spine and when I accidentally took too many steroid pills (for pneumonia). My only complaint is that it is VERY expensive and doesn’t travel very well (bulky and needs to be refrigerated). I have been reluctant to try anything else now that I have found something that works. I panic when I’m running low and need to replenish because I dont’ want to go without. I can’t explain it and don’t know how it works but when you’re in pain and find something that makes it go away, you’re a customer for life!