MonaVie Complaints Run Rampant – but from who?
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monavie complaints
Monavie Criticism
Critics of MonaVie include physician Andrew Weil and nutritionist Jonny Bowden, who claim that MonaVies nutritional and health benefits are not proven and that the product is exorbitantly priced relative to more cost-effective conventional antioxidant-rich foods, such as blueberries, raspberries, and pomegranates. Weil states that organic anti-oxidant rich foods such as blueberries are a more cost-effective alternative to Monavie, yet Weil does not provide any specific costs for quantities of these foods that would provide a comparable level of antioxidant intake. Bowden does not provide any specific information regarding Monavie’s antioxidant capacity, but infers that a bottle “at $37 a pop” is more expensive than conventional fruits. Bowden does not mention that a bottle of Monavie contains thirteen 2 ounce servings, nor does he equate that to any quantity of whole fruits. According to Mens Journal, a nutritional analysis conducted by ChromaDex, a contract-testing laboratory, showed that MonaVie Active juice tested extremely low in anthocyanins and phenolics and that even apple juice (which also tested poorly) has more phenolics. The report also noted that MonaVies vitamin C level was 5 times lower than that of Welchs Grape Juice.
Bowden, Newsweek correspondent Tony Dokoupil, and Palm Beach Post reporter Carolyn Susman commented on the use of misleading promotional testimonials by MonaVie distributors in which the product was said to prevent and treat a variety of medical conditions. Dokoupil noted that the FDA warned MonaVie about medicinal claims on its Web site in reference to the Food and Drug Administration’s action against MonaVie distributor Kevin Vokes in July 2007. According to the FDA’s warning notice, Vokes had promoted MonaVie as a drug in violation of the Federal Food, Drug, and Cosmetic Act [21 U.S.C. § 321(g)(1)] by claiming that it was effective for treating inflammation, high cholesterol, and muscle and joint pain. In a 2008 article in Forbes magazine, reporters Emily Lambert and Klaus Kneale described MonaVie as a pyramid scheme and noted that a MonaVie video testimonial by distributor Louis Lou B. Niles implied that the product could cure cancer. In a Bloomberg News interview in 2009, Monavie executive vice-president and cofounder Randy Larsen stated that “the company is struggling with independent distributors who promote the juice as a miracle drug.”
MonaVie CEO and founder Dallin Larsen was previously a senior executive with an MLM company that sold a similar juice product prior to being shut down by the FDA for illegal business practices. According to Newsweek correspondent Dokupil, Larsen, who was a 20-year-veteran of the multi-level marketing industry”, “left a senior post at another juice company in 2002, a year before the FDA destroyed the company’s bogus products that were being falsely promoted to treat cancer, arthritis and attention deficit disorder.” The company in question, Dynamic Essentials, distributed an MLM juice product known as Royal Tongan Limu juice.
MonaVie Product research
A study on the antioxidant activity of MonaVie Active juice reported that it had an ORAC score of 22.8 μmol/mL and that it contained 0.47 μg/mL total proanthocyanidins and 1.48 mg/mL total phenolics.
A randomized, double-blind, placebo-controlled, crossover study in 12 healthy adults suggested that consumption of monavie active led to a modest increase in the resistance of red blood cells to in vitro oxidation by hydrogen peroxide, which was demonstrated using the authors’ newly developed “CAP” assay method. ORAC in serum was not increased nor was serum lipid peroxidation significantly inhibited in test subjects who consumed MonaVie.
MonaVie MORE Project
The company founded and operates a charitable organization known as The MORE Project or MonaVie’s Operation Rescue. based in South Jordan, Utah. The organization’s current director is Katy Holt-Larsen, who took over the position from Charles Brink (now serving as Chief Counsel for Monavie LLC).
en.wikipedia.org/wiki/Monavie
monavie complaints rampant
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